Management Memos

Look Behind The Scenes

The Red Zebra 'LeadTracker' launches - More and Better sales for users!

The newest addition to The Red Zebra tool box is 'Lead Tracker'. A configurable database program, this newest addition allows clients to link together data from their accounting system, other client data lists, and any new client list to be added.

Using this program, much closer, more effective, and more successful management of the customer data and client list results in higher sales, and significant increases in profitability.

The Red Zebra first began database marketing in 1989, using the Australian developed, ground-breaking "Tracker" database. The "Tracker" program was superb, translating successfully into the Windows operating system in 1995, and outlasting the company - sold in 1997.

A completely rewritten program launched as "ContactTRACKER" in 2002, but In 2006 the small business version was dropped, allowing its developers to focus on the "enterprise" corporate version. That's when The Red Zebra found this very appropriate alternative.

"Biztech Software" is a small business program specialist, located in Sydney, Australia. The core programs provided by 'Biztech' provide the base software, and person to person contact, that allows The Red Zebra to configure 'Lead Tracker' to met the separate, specific needs of each client.  Sales growth is just a click away.

The latest case study is "Fiona's Fabrics". Here, a new opportunity is presented to a successful; business operator, who is trying to become even more successful. Looking good at first, the plan goes sour.

What went wrong, and what might have been done differently?

The Red Zebra works with a number of businesses as associates or subcontractors. Working together, we will achieve professional service delivery of the highest standards. You can see more about these operators by checking their own websites. Of course, you can choose to leave all the worrying to us!  Click the button to go the "Links" page.