THIS IS NOT THE SAME AS A SALES CAMPAIGN.
Sales campaigns are created to generate major increases in overall sales. A sales improvement program is invoked when one particular category or line is not performing in line with the rest of the business.

The Red Zebra BizMon analysis will let you know which parts of the business are doing well, and which aren't.  From there, you can decide how to tackle the underperformer.

As always, The Red Zebra analysis tools and on-the-ground support give you the best answer for your needs.