CHOOSE CAREFULLY!
Products which don't sell well absorb resources you just can't afford.  They take money, space, and time - all of which cost you dearly.

With the right range, you will maximize sales and profit - often, reducing the range increases sales - and just because your supplier has a market for the product, does not mean you that market in your catchment.

Manufacturers keep producing and offering products that don't sell well, and lose productivity and marketing benefits.

Proper product ranging is very often overlooked. With serious damage to the profit potential! Ask The Red Zebra.