My Red Zebra The Red Zebra Business Centre The Red Zebra Business Centre


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About My Red Zebra

My Red Zebra is a program for owners and managers of small and medium businesses. It provides high level analysis and advice usually reserved for large businesses, to make client businesses more profitable. 'My Red Zebra' is provided by McNicol Williams Management & Marketing Services.

My Red Zebra Logo The program provides specialized management tools, and a variety of management services and resources to increase the effectiveness of business managers. Extra resources actually reduce the time pressure on business operators!

The 'My Red Zebra' program has been developed from years of experience in business management. It has been endorsed by Industry Victoria for inclusion in its Group Services Program, and has been chosen by leading international companies for dealer support.


Here are some other management services ...

Strategic Pathways - Specific management consulting on strategic issues affecting your business.
The classic form of management consulting. The work is done according to a brief we agree on before the work is commenced.
Highly Effective Marketing - It's easy to run ads. It's hard to have an effective marketing program!
With 'Highly Effective Marketing', we work with you to maximise your connections with your customers. That means loyalty programs, advertising, merchandising, and messaging. Don't worry about creating your message, or delivering it. Let us do the worrying for you. You'll get a program that really works - and is affordable.
My Local Pool Shop - An on-line selling platform for operators of independent pool shops.
Just as we provide tools for management in My Red Zebra, and tools for marketing in Highly Effective Marketing, we provide the tools and support services for independent retailers to develop a digital strategy for the New Age of retailing.
Suite 3, 2 Nelson St, Ringwood VictoriaOur main office is in Melbourne, and we serve clients all  over Australia. McNicol Williams was established in July 1985. In April 1987, the company was incorporated as Hallmark Crest Pty Ltd, trading as "McNicol Williams Management & Marketing Services".

We are listed on the Panel of Professional Advisors for the Small Business Referral Service of the Victorian Government, and has delivered the Red Zebra Program to SME businesses through the Australian Government "Small Business Enterprise Culture" program